HEAD OF CONTENT – SEED
GENERAL MANAGER – FK SQUARED
Shaista Ayesha stands apart from her peers because of her apt knowledge of marketing, entrepreneurship and CSR as well as her ability to deliver crisp and precise written content. Her exposure to the corporate sector and long association with business schools, where she developed and introduced courses on Business Ethics, Principles of Marketing, Entrepreneurship, Services Marketing and Management and Corporate Social Responsibility, gives her a unique disposition.
Shaista is known for her in-depth understanding of Pakistans social and economic issues and her commitment to spreading awareness at all levels through her writings. This has resulted in her association with SEED where she writes and manages all web content as well as other written material. Her vast exposure to SME sector and researches based on different aspects of SMEs in Pakistan has added to her comprehension of improving entrepreneurial scenarios at different levels.
Shaista is a published author of the biography ‘Midlife and Naked’ of two Pakistani entrepreneurs – Faraz Khan and Khusro Ansari. She is currently leading and managing FK Squared – a SEED and Funverks publishing house. She also conducts Creative Writing workshops for children, training them how to structure their ideas into words and creating stories, hence supporting and promoting an environment that is conducive for learning, reading and writing.
Shaista is part of the mentoring programme by SEED Incubation Centre for startups and aspiring entrepreneurs. She continues to impart education and trainings especially in the Small and Medium Enterprise (SME) sector as well as rural development and capacity honing. She works vehemently to help understand the impact of trainings and mentoring for every sector in order to grow and explore potential for expansion and improvement. She is currently working on an organizational biography of one of the largest FMCGs of Pakistan.