Over the course of our existence we have invested in different verticals and industries in Pakistan, the UK, and the Middle East. Our root objective for all investments is to provide an equal opportunity for growth to innovative entrepreneurial and social entrepreneurial ideas. We do this by investing our monetary and knowledge resources and work with the business owners to turn their ideas into viable, sustainable enterprises.
Our inclusive approach to enterprise training and capacity building adds momentum to our efforts to scale our reach to a wider set of audiences. The ethos behind our awareness and training programmes, and curricula is to encourage a mind shift in our audiences that empowers them to take well-informed decisions regarding their businesses and their lives.