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CEO and Director, SEED

Shaista Ayesha has been with SEED since 2011. She is Head of Product Development and has developed enterprise development curriculums and training programs for youth, creative social enterprises, people-with-disabilities, and women micro-enterprises.

Her vast exposure to SME sector and researches based on different aspects of SMEs in Pakistan has added to her comprehension of improving entrepreneurial scenarios at different levels. Also, her exposure to the corporate sector and long association with business schools, where she developed and introduced courses on Business Ethics, Principles of Marketing, Entrepreneurship, Services Marketing and Management and Corporate Social Responsibility, gives her a unique disposition.

She is also a trainer and mentor and has developed a strong aptitude for guiding micro-enterprises in their business-development journey.

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