Our ideology is to create diverse possibilities for enterprise development across the entrepreneurial landscape of developing economies around the world. We work with different sectors, and collaborate on projects that have capacity building, knowledge enhancement, employment generation, financial inclusion and economic and social empowerment as a mandate.

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Over the course of our existence we have invested in different verticals and industries in Pakistan, the UK, and the Middle East. Our root objective for all investments is to provide an equal opportunity for growth to innovative entrepreneurial and social entrepreneurial ideas. We do this by investing our monetary and knowledge resources and work with the business owners..

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