Media

The Media plays a strong role in communicating and creating avenues of engagement for target audiences. Keeping in mind that it has a strong impact on attitudes and behaviours, it is essential in helping to bring about a change of mindset and portraying entrepreneurship in a positive light by communicating stories and supporting platforms which enhance the efficacy of this discipline.

We do this by:

• Using print, broadcast and online media to create widespread messages on entrepreneurship
• Developing business plan and business pitch competition programmes in collaboration with the development, private and public sector organizations for broadcast on local and international media. This helps to:
  • Provide visibility to entrepreneurs belonging to diverse stratums and verticals
  • Connect entrepreneurs to the investors fraternity
  • Create awareness about entrepreneurship and its off-shoot social entrepreneurship
• Publishing entrepreneurial success stories ( both individuals and enterprises)

We work with this sector to:

• Develop more receptivity towards entrepreneurship
• Increase awareness about entrepreneurship as an alternative source of livelihood
• Communicate success stories which encapsulate the journey of entrepreneurship in print and online formats